Meet Sarah Crawford.

We’ve asked Sarah Crawford, our Business Services Director, a few questions about her role at Chalkstring and what makes her tick.


What does your average day look like?

There is no average day for me – which is great, as there’s never a dull moment! In a working week, I’ll typically do introduction meetings with new clients, account management, deliver workflow consultancy, work on new software releases and support with set-up, training and helpdesk. And when I get a moment spare, I do Chalkstring’s marketing. Periodically, I will attend and speak at conferences which I enjoy.

What do you enjoy most about what you do?

I love talking to clients and learning about their businesses – it’s fascinating how differently people work and this knowledge helps us to shape our set-up and training strategies enormously.

Previous role / experience 

I’ve worked in construction software at a senior level for over a decade, in both a marketing and business services capacity.

Describe yourself in 3 words

Upbeat, driven and thoughtful.

Who is your icon and why?

I wouldn’t say she’s my icon, but I love Lady Gaga – she is amazingly talented.

What do you do in your spare time?

Hiking is my biggest passion. My favourite kind of day is a long hill walk followed by a pub tea, with a well-earned glass of wine.

Interesting fact

I’ve taken part in two World Records. One was for the largest number of people doing step aerobics at the same time and the other was very bizarre. We formed the largest human image of a cloud.

Cloud software